Tuesday, April 11, 2017
Friday, March 17, 2017
Rooms of Historic Bulloch Hall in Roswell will be decorated with handcrafted patchwork quilts beginning on March 10 to 19 for the Great American Cover-up Quilt Show.
This year marks the 35th annual quilt show, organized and hosted by the Bulloch Hall Quilt Guild with co-chairs, Ellen Lott and Bobette Robinson at the helms.
At last count by the guild, there are 145 quilt submissions.
According to submission guidelines, placement of quilts in the show will be at the discretion of the quilt show committee.
“A committee meets after all the quilt applications have been received. You must submit a photo along with the dimensions of the quilt, then with that information, the group decides which room to place which quilt,” said Jan Antranikian, guild representative.
Antranikian describes placement as a challenge with the committee having “to consider not only the size, but the paint color of the room and even the amount of light in each room.”
Quilts are placed on three of the four levels of the historic home.
“We do have the advantage of having beds, tables and sofa's to drape quilts over and small little quilts get stuck into the nooks and crannies of the house,” she said.
Submissions include works from members of the Bulloch Hall Quilt Guild, but non-members had the opportunity to apply to be featured.
Each year features a spotlight on a quilt artist. Fiber Artist Elizabeth Barton of Athens will showcase her paint and patchwork style of quilting.
“I make wall hangings from layers of cloth that I have painted or dyed, cut into pieces and reassembled. It’s like painting with fabric, the benefit of the fabric being that if you don’t like it in one place, you can move it to another,” said Barton.
Barton, a native of England who immigrated to the United States, began making quilts while working in the health service at the University of Georgia. She chose to focus on art quilts.
The special display will exhibit 13 of Barton’s quilts.
Bulloch Hall Quilt Guild will host a “Meet and Greet Reception” with Barton on March 19 from 2 to 4 p.m.
Each year the guild selects on particular quilt as the “Raffle Quilt,” which will be available for anyone to win.
Raffle tickets are $1 each or 6 for $5.
According to Co-chair Bobette Robinson, about 25 people collaborated on this year’s raffle quilt, which was on display on March 2 at the guild’s meeting.
The guild holds monthly meetings beginning in September and going through June at Prince of Peace Lutheran Church in Alpharetta on the first Thursday of the month.
Ladies met at the church to share current works and quilting happenings as well as emphasis on donations of handcrafted works.
The guild selects nonprofit organizations to receive donations of quilts as “one arm of our charity efforts.”
“This year, we have again chosen two groups to receive our quilts: The Drake House in Roswell and the Quilts of Valor,” as stated on its website.
A special presentation was given by Gwen Koehler, who has published works on the love story between Mittie Bulloch and the elder Theodore Roosevelt.
There will be a preview party at Bulloch Hall the evening before the show opening.
Awards are given for “Guild Choice” “Viewer’s Choice,” in addition to a "Sponsor Award."
The exhibit runs from March 10 to 19 at Bulloch Hall.
Hours are Monday through Saturday from 10 a.m. to 4 p.m. and Sunday 1 to 4 p.m.
Friday, March 10, 2017
Limited Resources? Here Are 9 Clever Ways to Create Live Video on Social MediaFor many brands and marketers, video is becoming an increasingly important part of their overall digital marketing strategy, particularly when it comes to their social media efforts. And it’s not hard to see why.
We humans are visual beings, and these days we crave and expect video. According to a HubSpot infographic, one-third of all online activity is spent watching video. When used as a marketing tactic, compelling video content helps capture attention, encourages engagement and—in some cases—reaches a more prominent position in social media news feeds.
But quality video content is far more time consuming and costly to produce than other types of content, making it more difficult for marketers and brands with less manpower, time or budget to create video.
The solution? Live video.
As Facebook CEO Mark Zuckerberg reportedly said on his Facebook page:
“Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. … This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together.”
The beauty of live video is that is more raw and honest than professionally produced video—which can help you attract, engage, entertain and build relationships with your target audience in a more authentic way.
Sunday, February 26, 2017
Get the Marketing Budget You Need in 2 Steps
The end of the fiscal year is fast approaching, and for us marketers, it’s more than holiday parties and eggnog; that means it’s time to stake our claim of 2017 budgets.
In the review of any digital marketing budget proposal, executives are going to look for the answer to these two questions:
- What did you do drive business this year?
- How do you plan to drive business next year?
Your budget proposal presentation should hand these answers on a shiny silver platter to those responsible for approval. I have had the opportunity to work with hundreds of marketing professionals as they prepare for this big moment, and there are two important elements that prove to be most effective at earning budgets year after year: proving your ROI, and mapping potential to dollars.
Prove Your ROI
The first step in creating any marketing budget is to show that your marketing efforts are capable of achieving results – last year, this year, and of course, next year. To effectively be able to reflect how your digital marketing efforts contributed to the growth of the company, there are several metrics that you should keep close tabs on throughout the year.
Tuesday, February 21, 2017
7 Steps to Documenting Your Content Marketing StrategyThere is one thing that nearly 2/3rds of top-performing content marketers do, but only 13% of the least successful do. It’s a clear driver of content marketing excellence. Yet only 37% of all B2B content marketers are doing it.
That one thing is to developing a documented content marketing strategy. It’s that simple. Lay out your strategy, write it down, and you’ve drastically increased your odds of running a successful content marketing enterprise.
Documenting your strategy prevents random acts of content. It helps get buy-in from your whole team. Most importantly, it starts your content initiative with measurable goals and a plan to achieve them. It just makes every aspect of creating content and distributing it easier and more effective.
If your team wants to join the top tier of content marketers, it’s time to get that strategy written down. Here’s how to get started.
#1: Start with the Why
Why is content marketing a good fit for your company? Is there an audience hungry for the content you plan on producing? You can answer these questions with customer research—find the unmet needs that your content will meet.